The Brand
Where the cutting floor meets the open road.
I'm Malik — founder of Cuts & Cruises. By trade I'm a professional meat cutter. Off the clock, I build this brand from my phone and my 2023 Kia K5 GT-Line.
The whole idea is simple: make everyday things look expensive. I shoot my K5 so people swear it's a Benz, and I break down meat with the same standard I'd put in a butcher's case — all on an iPhone, no fancy gear, no big budget. Just craftsmanship.
That's the promise behind everything here: the tools, the guides, and the content that make blue-collar work look blue-chip.
— Malik Watley, Founder • Arizona